In a significant development highlighting the growing strength of consumer activism in Pakistan, the popular food chain Tehzeeb Bakery has removed Israeli-linked goods from its outlets. The move did not stem from any proactive stance, but rather came as a response to mounting public pressure and backlash over the sale of products tied to Israeli-affiliated companies.
The call for boycott of Israeli products has rapidly gained traction in Pakistan, triggered by outrage over Israel’s military operations in Gaza. Since October 7, 2023, more than 50,000 Palestinians have reportedly been killed, prompting widespread condemnation and a shift in consumer behavior. Across the country, individuals have taken to online platforms and public spaces to raise awareness and urge businesses to cut ties with brands associated with Israel.
According to on-ground sources, Tehzeeb Bakery was found to be offering a range of Western goods linked to multinational corporations that have either direct or indirect affiliations with Israeli interests. After facing criticism, a surprise visit was conducted at one of its outlets in Lahore, where staff confirmed that management had ceased selling these items due to public pressure. While Tehzeeb did not issue a public statement, the change was observed and shared widely by concerned citizens.
The growing boycott of Israeli products in Pakistan reflects a deeper shift in consumer consciousness. Many now actively avoid well-known brands linked to Israel, including:
Beverages:
Coca-Cola
Pepsi
7-UP
Food Products:
Nestlé
KitKat
Maggi
Fast-Food Chains:
KFC
McDonald’s
Pizza Hut
These brands have become focal points for public scrutiny due to their reported financial or ideological support for Israel.
The response by Tehzeeb Bakery marks a turning point, illustrating how public sentiment is shaping corporate behavior. As more Pakistanis become aware of the power of their spending choices, businesses are increasingly being held accountable for the products they offer. Even long-standing, respected brands like Tehzeeb are no longer insulated from the pressures of an informed and engaged public.
While the bakery has remained silent on its policy adjustment, the clear removal of Israeli-linked items demonstrates the tangible impact of consumer-led pressure. What began as concern voiced by everyday citizens has now led to real-world changes in how businesses operate.
As momentum continues to build, this development sends a clear message: ethical concerns now influence purchasing decisions, and companies must stay attuned to the values of their customers if they wish to maintain public trust and support.
